Vote for Change

This is a great example of a campaign that utilises the power of the web. The Vote for Change website utilises a number of online word of mouth tools to promote the Obama / Biden Presidential ticket. The site features videos of celebrities endorsing Obama and makes the files available in almost any format and availble to be syndicated to a multitude of social networking tools. Via the site, advocates can distribute and share the videos via iphone, ipod, facebook, myspace, PSP, Google or their very own sites. The creators of this campaign understand that the internet is most powerfully utilised when you create content that can be shared across the platforms that integrate into consumers lives, rather than the antiquated idea of asking their audience to come to them.


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