Friday, October 10, 2008

Sovereign "Leaders in Life" wins Advertising Effectiveness Award

Sovereign's "Leaders in Life" campaign, developed by TBWA/Tequila has won a Bronze Effie at the 2008 Advertising Effectiveness Awards - the only awards that truly matter.

Piero Liguori of The Whisper Shop was involved in much of the early qualitative research and strategic planning of the campaign, we're hoping he got a credit on the award. Congratulations to all involved!

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