Wednesday, October 31, 2007

Bathroom anyone?

A nice little online viral campaign from France. Check out Italian culture blog frizzifrizzi

Thursday, October 18, 2007

No Cowboys

Came across this cool little site. No Cowboys allows you to recommend or check recommendations of tradespeople across New Zealand.

In the internet age, your brand has to be more that nice ads and pretty design. Customer service and (gasp) actual performance is now even more essential than ever. People talk. People rate. Beware the cowboys.

Monday, October 15, 2007

New wins for The Whisper Shop - RVCA and Fox

Another account win for The Whisper Shop, as a result of the success we've had with their lead brand - DC, Action Sports Sports Marketing have awarded The Whisper Shop the RVCA and Fox apparel communications accounts for New Zealand. Thanks guys.

Saturday, October 13, 2007

Tokyo subway flicker book

This is an amazing campaign from Japan. Thousands of snapshots are taken from a TV advertising campaign, each one is put up on the subway wall in the order the ad plays out on TV, and guess what happens? That subway wall becomes a flicker book.

Friday, October 12, 2007

Google are evil

Google have have billions of reasons to show why they are not evil ... their corporate mantra. But check this out, the benevolant giant are turning evil empire. Advertising on YouTube videos. I hate intrusive advertising.

The Consumer is King ... Circa 1776

My old boss Kevin Roberts quotes Adam Smith in his From the Edge blog

"Consumption is the sole end and purpose of all production; and the interests of the producer ought to be attended to, only in so far as it may be necessary for promoting that of the consumer."

All selling and communication must be based on filling the needs of your consumer, whether they be physical or emotional.