Wednesday, October 29, 2008

Marketing in a recession

OK, so we've all been told the end is nigh, the sky is falling and we're heading for recession for the foreseeable future. We also know the old adage that the most successful businesses continue to advertise through the tough times. When the raw reality hits of decreasing confidence, needing to pay the bills and your staff, this is easier said than done.

We believe that they key is to advertise smarter, rather than less.

  • Have a strategy for your brand and communications. Ad hoc marketing decisions end up in wastage and substantial cost increases over time
  • Reconsider your media mix
  • Explore online social networking and targeted advertising strategies
  • Try something new. As Einstein put it, insanity is doing the same thing over and over again and expecting different results
  • Utilise a cost effective communications agency with a coherent and strategic approach to spending your cash
  • Remember that generating word of mouth is the most effective form of communication

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