Friday, November 23, 2007
Sunday, November 18, 2007
Death by Powerpoint
With my new love of Keynote, i thought i would be nice to share this with you all. He makes some nice points, but it's TOO LONG.
Wednesday, October 31, 2007
Bathroom anyone?
A nice little online viral campaign from France. Check out Italian culture blog frizzifrizzi
Thursday, October 18, 2007
No Cowboys
Came across this cool little site. No Cowboys allows you to recommend or check recommendations of tradespeople across New Zealand.
In the internet age, your brand has to be more that nice ads and pretty design. Customer service and (gasp) actual performance is now even more essential than ever. People talk. People rate. Beware the cowboys.
Monday, October 15, 2007
New wins for The Whisper Shop - RVCA and Fox
Saturday, October 13, 2007
Tokyo subway flicker book
This is an amazing campaign from Japan. Thousands of snapshots are taken from a TV advertising campaign, each one is put up on the subway wall in the order the ad plays out on TV, and guess what happens? That subway wall becomes a flicker book.
Friday, October 12, 2007
Google are evil
Google have have billions of reasons to show why they are not evil ... their corporate mantra. But check this out, the benevolant giant are turning evil empire. Advertising on YouTube videos. I hate intrusive advertising.
The Consumer is King ... Circa 1776
My old boss Kevin Roberts quotes Adam Smith in his From the Edge blog
"Consumption is the sole end and purpose of all production; and the interests of the producer ought to be attended to, only in so far as it may be necessary for promoting that of the consumer."
All selling and communication must be based on filling the needs of your consumer, whether they be physical or emotional.
Wednesday, September 26, 2007
Ogilvy, Carat CEOs Clash on IAB Panel
An interesting video from ADAge at New York's Advertising Week. A couple of CEO's or big agencies give their view of the future or advertsing. Digital vs Structure vs Insights ...click for more
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