Friday, October 12, 2007

The Consumer is King ... Circa 1776

My old boss Kevin Roberts quotes Adam Smith in his From the Edge blog

"Consumption is the sole end and purpose of all production; and the interests of the producer ought to be attended to, only in so far as it may be necessary for promoting that of the consumer."

All selling and communication must be based on filling the needs of your consumer, whether they be physical or emotional.

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