Sunday, June 1, 2008

User Generated Content: "Taka Throw Down"

Working with our clients Action Sports Marketing and their leading brand DC Shoes, The Whisper Shop developed a promotional campaign and a public relations package to surround the "Taka Throw Down" a snowboard event at Takapuna Beach on the North Shore.

Only a couple of days later, and it's already evident the way that PR coverage is measured is ever-changing. In addition to traditional coverage such as this piece from TV3, we're measuring user generated content such as the YouTube videos below. Undoubtedly more video and photos will emerge in the coming days.

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