Vanity Googling

In response to this post from Slate I thought I'd Google myself this morning. The majority of results were unsurprisingly related to my own unintentional career personal brand development. However mixed in to that were results from my personal friends' Facebook pages.

As we interact online, we tend to develop persona's to match the media. On Facebook I will talk about my friends, family and display pictures of my home. I have a few blogs that I use to discuss other personal and social interest topics. On Twitter I try to keep content more work-orientated, discussing advertising, social networking and the like. However this morning I used it to talk hip-hop and basketball - my private interests blurring with my professional.

As we move our lives increasingly on-line, how will this effect our personal brands? Will our private lives go on show to our clients?

I'm debating becoming an online schizophrenic and creating a nom de plume to conduct business under.

Google x Dr Seuss

Just a wonderful piece of typography from Google to celebrate Dr Seuss's birthday.

Vote for Change

This is a great example of a campaign that utilises the power of the web. The Vote for Change website utilises a number of online word of mouth tools to promote the Obama / Biden Presidential ticket. The site features videos of celebrities endorsing Obama and makes the files available in almost any format and availble to be syndicated to a multitude of social networking tools. Via the site, advocates can distribute and share the videos via iphone, ipod, facebook, myspace, PSP, Google or their very own sites. The creators of this campaign understand that the internet is most powerfully utilised when you create content that can be shared across the platforms that integrate into consumers lives, rather than the antiquated idea of asking their audience to come to them.


Click here for more videos from Vote For Change

Google Rallynz?

I've been intrigued by this campaign that I assume has been run by Rally New Zealand. Instead of the conventional URL on a poster, they ask you to Google Rallynz. I would love to hear the strategic rationale behind the campaign. Whatever their intention I've definitely found it has made me think.

How Google works

Passed onto us from our friends at ijump here's a simple overview of how Google works

Google Friend Connect - Preview Launch

Over the last few weeks there has been considerable movement within the social network environment with both Facebook and Myspace announcing they are going to allow their networks to be accessed in open-source environments. Possibly the most fantastic news though, was the announcement of the launch of Google Friend Connect. Friend Connect will allow sites to integrate a social networking gadget into their site to bring social network environments to them. Below is the introductory video outlining the basic functionality of the gadget.

Google in my good books again

A while back i blogged, complaining about Google. But credit is given where credit is due. I'm loving iGoogle at the moment. It's simple to use, customisable and smart. Shame there is no blogger gadget. i'm sure it'll come. Here's my iGoogle page today.

Google are evil

Google have have billions of reasons to show why they are not evil ... their corporate mantra. But check this out, the benevolant giant are turning evil empire. Advertising on YouTube videos. I hate intrusive advertising.

Facts and Figures

Courtesy of the Mike Craney's Mediacom Marketing Digest, here's some ridiculous numbers. the source of which is Andy Lark, guest at a recent Marketing Association "Brainy Breakfast"

· 40 exabytes (that’s 4.0 x 1019) of unique new information will be generated worldwide this year. That’s estimated to be more than in the previous 5,000 years.
· There are 106 million users of MySpace.
· If MySpace were a country it would be the 11th biggest in the world (between Japan and Mexico).
· There are over 2.7 billion searches performed on Google each month.
· 120,000 new blogs are created every day.
· Can’t keep up with your online reading? Read faster – there are 58,000 new blog postings every hour.
· 90% of all commentary on a blog happens in the first 24 hours following the original posting. After that, it’s old news
· And finally – a factoid that fascinated the audience: 1 out of every 8 couples married in the U.S. last year met online.