I've been intrigued by this campaign that I assume has been run by Rally New Zealand. Instead of the conventional URL on a poster, they ask you to Google Rallynz. I would love to hear the strategic rationale behind the campaign. Whatever their intention I've definitely found it has made me think.
Wednesday, July 30, 2008
Google Rallynz?
Posted by
p
at
4:36 PM
Labels: ambiant advertising, ambient media, google, rally, rallynz, wom
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