Client Work: Hello Dolly

Branding, Product Design, Advertising and Promotional material

We created the branding and product designs for this new gift brand. The brand has been a sell-out success story. The design appeals to women of all ages and needed to be flexible enough to use on anything from hammers to aprons, posters or printed material. The simplicity of the colours and the packaging design create a strong, memorable retail presence enabling the products to sell themselves. The products and trade fair stand have won numerous awards. Click image for more detail.

Client Work: Tax Management New Zealand

Branding, Advertising and Promotional material

Starting with a brand workshop we’ve worked with Tax Management New Zealand to rebrand their business and raise product awareness across a range of media including advertising, direct mail and online. The work has been highly successful resulting in record product acquisition numbers. Click image for more detail.

.

Ken Block in New Zealand (Again)

Yesterday we were down at the Rally of New Zealand for our client DC Shoes. DC co-founder Ken Block is competing in the PWRC event and we facilitated some media for the big man including this TV3 Interview featuring an exploding deer. The client was particularly happy with the coverage. Thanks to Gray from Performance Car Magazine for the photos.

Crackerjacks, Freedom from 9 to 5

The Whisper Shop have had a major client project in incubation for a little while now, but the egg has finally hatched. Last Thursday we launched Crackerjacks.

Crackerjacks is New Zealand's marketplace for contractors. Up until now, someone else has always dictated when and where you work. But not any more. Crackerjacks' contractors have a lot more control over how they spend their time. As a contractor you decide when you work, who you work for and how much you want to earn, and with Crackerjacks now it can all be managed at your fingertips.

If you're one of the New Zealanders crying out for more leave and greater flexibility of working hours, contracting is a great way for you to achieve that all important work/life balance, allowing you to own your own time. Contracting gives you the freedom of being your own boss, minus the responsibility of running a business. It allows you to do what you like with a Monday, mould a Friday to suit yourself and you get to choose what you're going to do with your own December. It's completely up to you. As a Crackerjacks contractor you get to pick and choose how you spend your time, and most importantly, you are in control of your own life. It's the contemporary way to approach your career.

Crackerjacks is for people of any vocation, is great for mum's returning to the workforce, people who are studying part-time, older people who aren't quite ready to retire yet and of course people who want to make more money and want greater flexibility in their working style. And of course, since we're going to build the most comprehensive collection of contractors in NZ, if your business needs to hire a contractor - you now know where to look. We believe we are offering businesses the most cost effective and user friendly offering in the market.

Spend your life wisely, become a contractor. check out www.crackerjacks.co.nz and become a fan on Facebook

T-Shirts for Alter Ego Post

A series of T-shirts designed by our Creative Director Angela Bonfiglio for Canadian post-production company Alter Ego in Toronto.

Go Skateboarding Day!

Yip, it's official. Today is Go Skateboarding Day. Even if you haven't been skateboarding since you were 14, c'mon, get out and give it a go ... but you'll probably need to pop down to your local skateshop and pick up a pair of DC's first. (Sorry about the shameless client plug!)

User Generated Content: "Taka Throw Down"

Working with our clients Action Sports Marketing and their leading brand DC Shoes, The Whisper Shop developed a promotional campaign and a public relations package to surround the "Taka Throw Down" a snowboard event at Takapuna Beach on the North Shore.

Only a couple of days later, and it's already evident the way that PR coverage is measured is ever-changing. In addition to traditional coverage such as this piece from TV3, we're measuring user generated content such as the YouTube videos below. Undoubtedly more video and photos will emerge in the coming days.

RVCA wins men's surf clothing brand of the year

Our client RVCA just picked up the award for best surf brand in the world. We're stoked.

Southern California based lifestyle brand RVCA is proud to announce its win at the 2008 SIMA Image Awards in the category of Men’s Apparel Brand of the Year. 

 
Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal and grew its business between January 1st and December 31st 2007, RVCA received this victory on Friday 16th May during the Surf Summit 11 in Cabo San Lucas, toppling the heavy hitters of the industry - Volcom, Quiksilver, Billabong and O’Neil.
 
“Winning SIMA’s ‘Men’s Apparel Brand of the Year’ was a shocker” said RVCA Founder and Creative Director, PM Tenore. “For RVCA to be acknowledged with the greats of the industry like Quiksilver, Billabong, Volcom and O’Neill was an honor in its own. Eight years on from starting in the garage to the present…. winning this award is unbelievable. I know the whole RVCA crew is stoked and very honored of this achievement. Thank you to all the retailers who have become such great partners, to SIMA for providing an environment that brings the industry together in such a positive manner and most of all to everyone at RVCA for making RVCA such a great platform to work with such amazing humans.”
 
“We are very proud to accept this award” said RVCA President, Dan Levine. “This is a tremendous accomplishment for RVCA, truly a David v. Goliath scenario.  The other brands that were nominated are long standing icons in our industry.  It is a true reflection on PM Tenore’s vision for RVCA and the collective talent on the RVCA team that strives to tell our brand story every day.”
 
Next up, RVCA will be launching many exciting projects this coming summer, including team rider Alex Knost’s first feature film ‘Beach Blanket Burnout’, a charity fundraiser Art Exhibition in aid of the Sea Shepherd Conservation Society and a collaboration with Italian bicycle company, Cinelli.
 
RVCA is proud to be apart of SIMA and receive this award and looks forward to making 2008 yet another award winning year.